Apply evenly to clean, exfoliated skin in a circular motion using your fav mitt. Leave on from 1 hour for a light tan to 4 hours for a dark tan, then WATER rinse only. A nice even water rinse to get all the product off. The tan will look like it faded. Do not panic. It takes 12 hours to develop. Trust the process. On day 2, take a regular shower, soapy shower. Wear tons of lotion after that and for the next week. It helps the tan stay nicely! xo